One of the requirements of any decent policy (and law) is having a penalty link to its non-respect. In penal law, “Nulla lege sine poena” (no law without punishment) is one of the corollaries of the famous principle “Nulla crimen, Nulla poena sine lege ” (no crime, no punishment without a law).
From a behavioural point of view, it is often more efficient (and more humane) to use the carrot (and even more the intrinsic motivation to do the things right) instead of the stick. However, knowing there is a stick that helps to give some consistency to the rule, some consequences. So, when we are drafting policies, we always insist on the necessity to clearly define the consequences of any non-compliance with the rules. Organizations may be fined for it, so should their employees.
It’s often a difficult part of the policies drafting process, moreover in a large organization, as we must find a proportionate response and it must be, in some countries, negotiated beforehand with trade unions and social partners.
But there is more to say about it. First, the consequences mentioned are quite often individual ones: loss of privileges, the impact of financial bonuses or removal from offices. However, there is more to it. Breaking rules can lead to huge monetary losses for the organization, resulting in cost-cutting and having colleagues losing their jobs, putting families in financial and personal difficulties. It’s a bigger picture; it’s not a systematic consequence, although more likely than ever, mainly it is a foreseeable consequence that might trigger more emotional response than the one of the person’s own demise (although it might have some opposite effect if the person has a grudge against the entire company, including its workers). Emotions are leading our choices more than rationality.
The second point is that it must be fair. As suggested by Herath & Rao (2009), too severe punishment will have an adverse effect and increase the likelihood of the infringement. This effect is likely similar to the one observed with the pictures of sick lunges of cigarettes pack: they tend to increase the consumption of cigarettes (mostly with young adults and adolescents).
The third point is that the rule must be the same for everybody, in theory, and in effect. So, we must ensure that we can systematically detect these infringements (see Herath & Rao, 2009) to increase compliance.
But how often do we see people in the organization breaking the rules willingly without any consequence? Sometimes because this person is an expert in his/her field and we believe we need her/his knowledge more than we would. Sometimes it’s for some internal political reasons. Sometimes because (s)he’s a relative of someone high in the food chain. Whatever the reason, this is not fair and it has some huge impact on the behaviour of your employees. Worse, it becomes part of your culture and that’s something that you will have a lot of difficulties to change after.
So, mind your punishment twice.